BE NEWS
Have you ever wondered why some organisations are better than others at getting into the news? Do you want to raise the profile of your organisation but don’t want the expense of a big PR agency? Do you need some help putting together a media and communications strategy or would you like some training to make your communications planning more effective?
Our founder, Iain Luxford, is an experienced and qualified journalist who also has years of public sector PR, marketing and social media experience. He has worked in regional newspapers, in a police press office and most recently as a media and marketing manager in local government.
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For more than five years he worked at the heart of Govt communications in the press office at the Prime Minister’s Office in 10 Downing Street.
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Writing press releases
Assembling Q&As
Prepping media statements
Messages and making them consistent
Using social media
Facebook, twitter, Instagram
Choosing the right social channels
Setting social media up safely
Identifying your audiences
Using photographs to get better coverage
Long term planning and strategy
Media events
Media risk - identifying and managing
Arranging press conferences
Dealing with negative issues
Handling around emergencies
Effective rebuttal and damage limitation
Working with journalists
Spotting a PR opportunity
Training spokespeople
Interview hints and tips
Email newsletters
BE SOCIAL
Social media is revolutionising how we communicate and engage with large groups of people. It provides organisations with a new and unique way of starting a conversation with an audience of people connected with its work.
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But it can also be scary! How do you set it up safely and how do you deal with negative comments? How do you build your audience on social media, and how should you plan content? Then how can you use the analytics to make you better at it!
We can help you set yourself up on social media whether that be on Facebook, Twitter, YouTube or Instagram, and we can train you on how to use those channels to promote your organisation and reach your audience. Our advice and support would give you confidence in managing content on social media, controlling access to your pages, creating conversations, advertising, and building your audience.
